Building your tourism business
Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.
Building your tourism business
Using social media
Tourism Australia's Instagram account © Tourism Australia
Learn how to get the most out of your own social media channels.
We’ve created a four-part video series looking at how the Australian tourism industry can get the most out of social media. Learn about current social trends, how to create great social content on a budget, and examples of operators who are doing well in this space.
Get the most out of social media
Our social media program
Tourism Australia's Social Media Program focuses on stimulating conversations about Australia through key platforms including Instagram, Facebook and TikTok:
- Tourism Australia's Instagram profile showcases the best shots from around Australia on a daily basis, which are chosen from followers who upload and tag their photos with #seeaustralia.
- Our Facebook page has a high level of engagement and concentrates on showcasing beautiful and unique images from all over Australia. We mainly post user-generated content, which encourages fans to continue sharing their own stories and experiences on an ongoing basis.
How to get involved with our social media activities
- Join in our social media conversations by visiting:
Instagram (@australia)
facebook.com/seeaustralia - Hashtag your Instagram photos with #seeaustralia or tag them @australia for the opportunity to be featured on the Tourism Australia profile.
- Upload your photos directly from your business Facebook profile to the Tourism Australia Facebook page and participate in fan conversations on our wall or in the comments on our posts.
- Download our social media factsheet below.
Tip: View the ‘Share Australia, Australia!’ video below for more information about sharing your content on Tourism Australia’s social media channels.
Download fact sheets
We've put together tips and tricks on the best ways to contribute to our popular social media profiles. We also include some useful resources, to help you keep your own social media presence up to speed.
