A lady, with a wide brimmed hat sitting with her back to the viewer, leaning back on her hands on a rich red rock platform, looking across a beautiful red escarpment of Canyon Rim Walk with Kings Canyon Resort, Kings Canyon, Central Australia, Northern Territory © Tourism Australia

Resources

Industry resources

Unlocking opportunities: Your gateway to industry success, providing free industry resources and specialist programs with practical information for developing, marketing, and selling Australian tourism experiences.

ATE14, Cairns, QLD © 2014 Tourism Australia

Working with Tourism Australia

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.
Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.
Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.
Learn more
Mark Olive cooking a meal of fish for two guests, Davidson's Arnhemland Safaris, Northern Territory © Tourism Australia

Working with our ambassadors

Tourism Australia's Advocacy program works with influential ambassadors and opinion leaders as a credible and persuasive form of marketing.
Tourism Australia's Advocacy program works with influential ambassadors and opinion leaders as a credible and persuasive form of marketing.
Tourism Australia's Advocacy program works with influential ambassadors and opinion leaders as a credible and persuasive form of marketing.
Learn more
Group canoeing on the Brisbane River, Brisbane, Queensland © Brisbane Marketing

Building your tourism business

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.
Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.
Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.
Learn more
Welcome Function ATE17 © Tourism Australia, Remco Jansen

Trade show tips

To make the most out of your trade shows, Tourism Australia has prepared a list of tips and information for your consideration.
To make the most out of your trade shows, Tourism Australia has prepared a list of tips and information for your consideration.
To make the most out of your trade shows, Tourism Australia has prepared a list of tips and information for your consideration.
Learn more
A group of three women walking together with a SEIT Outback Tours guide, Outback Australia, Northern Territory © Tourism Australia

Who’s who in the tourism industry

Find out about all the major operators of Australian tourism and the government tourism agencies that run each state and territory.
Find out about all the major operators of Australian tourism and the government tourism agencies that run each state and territory.
Find out about all the major operators of Australian tourism and the government tourism agencies that run each state and territory.
Learn more

Industry support

Tourism resilience: Navigating federal support and disaster recovery resources

Group of women standing at a lookout overlooking Whitehaven Beach, Whitsundays, Queensland © Tourism and Events Queensland

Federal Government support for tourism businesses

Discover useful information and resources which could benefit your tourism business.
Discover useful information and resources which could benefit your tourism business.
Discover useful information and resources which could benefit your tourism business.
Learn more
Furber Steps, Blue Mountains, New South Wales © Destination NSW

Disaster recovery information and resources for Australia’s tourism industry

A range of Australian Government relief, assistance, support and resources is available to help tourism businesses deal with the impacts of natural disasters such as bushfires and floods.
A range of Australian Government relief, assistance, support and resources is available to help tourism businesses deal with the impacts of natural disasters such as bushfires and floods.
A range of Australian Government relief, assistance, support and resources is available to help tourism businesses deal with the impacts of natural disasters such as bushfires and floods.
Learn more

Industry programs

Discover excellence: Tourism Australia's comprehensive programs are designed to foster education, collaboration, and success within the industry.

Aussie Specialist Program (ASP) logo © Tourism Australia

Aussie Specialist Program

The Aussie Specialist Program (ASP) is designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia.
The Aussie Specialist Program (ASP) is designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia.
The Aussie Specialist Program (ASP) is designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia.
Learn more
Two friends admiring the sunset view of the Glass House Mountains, Sunshine Coast, Queensland © Tourism and Events Queensland

Key Distribution Program

Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies to drive conversions in all priority markets.
Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies to drive conversions in all priority markets.
Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies to drive conversions in all priority markets.
Learn more
Woman in the pool at Capella Lodge, Lord Howe Island, NSW © Capella Lodge

Signature Experiences of Australia

The Signature Experiences of Australia program focuses on world class Australian special interest tourism experiences that drive consumer travel behaviour.
The Signature Experiences of Australia program focuses on world class Australian special interest tourism experiences that drive consumer travel behaviour.
The Signature Experiences of Australia program focuses on world class Australian special interest tourism experiences that drive consumer travel behaviour.
Learn more
Kangaroo Sanctuary, Alice Springs, Northern Territory © Tourism Australia

National Experience Content Initiative

Tourism Australia's content creation initiative supports tourism businesses in Australia by helping them to better market their experiences and attractions.
Tourism Australia's content creation initiative supports tourism businesses in Australia by helping them to better market their experiences and attractions.
Tourism Australia's content creation initiative supports tourism businesses in Australia by helping them to better market their experiences and attractions.
Learn more

Student resources

Empowering future leaders: Explore Tourism Australia's student resources for tailored programs and opportunities for students and graduates.

Two students look over the library balustrade at Western Sydney University, Penrith, New South Wales © Destination NSW

Student resources

The Annual Report and the Corporate Plan are good places to find information about our campaigns, marketing budgets, tourism strategies, activities and staff.
The Annual Report and the Corporate Plan are good places to find information about our campaigns, marketing budgets, tourism strategies, activities and staff.
The Annual Report and the Corporate Plan are good places to find information about our campaigns, marketing budgets, tourism strategies, activities and staff.
Learn more
Group of students sitting on the grass at the Goods Line, Ultimo, New South Wales © Destination NSW

Students and Graduates Program

The Students and Graduates Program gives students and graduates the opportunity to gain valuable insights and skills in the tourism and marketing sector.
The Students and Graduates Program gives students and graduates the opportunity to gain valuable insights and skills in the tourism and marketing sector.
The Students and Graduates Program gives students and graduates the opportunity to gain valuable insights and skills in the tourism and marketing sector.
Learn more

Assets

Capturing inspiration: Take advantage of the free asset library to help you promote Australia as an incredible holiday destination.

Aerial view of Currumbin Beach, nestled on the stunning Gold Coast of Queensland. Crystal-clear blue waters meet the sandy shore, where beachgoers enjoy a refreshing swim. The scene is vibrant with people frolicking in the inviting waves, creating a picturesque summer setting © Tourism Australia

Asset Hub

Search and browse the entire library of images, videos, and resources. New assets added monthly.
Search and browse the entire library of images, videos, and resources. New assets added monthly.
Search and browse the entire library of images, videos, and resources. New assets added monthly.
Learn more
Learn more
Teddy's Lookout, Lorne, Victoria © Great Ocean Road Tourism

Australia maps

Download printable versions of our Australia maps.
Download printable versions of our Australia maps.
Download printable versions of our Australia maps.
Learn more
A hiker stands atop Mt Amos taking in the view of Wineglass Bay, Freycinet, Tasmania © Tourism Australia
Featured

Industry webinar series

Tourism Australia hosts a series of monthly webinars featuring updates and guest speakers from the tourism industry.

Learn about our industry webinars

Media resources

Unlocking stories: Tourism Australia engages with thousands of media across key markets each year to inspire stories about travel in Australia.

Aerial shot of Gantheaume Point, Broome, Western Australia © Tourism Australia

Media kit

Media information including destination highlights, travel trends, events, travel information and more.
Media information including destination highlights, travel trends, events, travel information and more.
Media information including destination highlights, travel trends, events, travel information and more.
Learn more
Learn more
Two kangaroos stand atop a gentle hill, silhouetted against the golden hues of dusk, Kangaroo Island, South Australia © Tourism Australia

The Hot List

A monthly round-up of new places to stay and experiences to enjoy, The Hot List is your guide to the latest news and tourism offerings from across Australia.
A monthly round-up of new places to stay and experiences to enjoy, The Hot List is your guide to the latest news and tourism offerings from across Australia.
A monthly round-up of new places to stay and experiences to enjoy, The Hot List is your guide to the latest news and tourism offerings from across Australia.
Learn more
Aerial view of Currumbin Beach, nestled on the stunning Gold Coast of Queensland. Crystal-clear blue waters meet the sandy shore, where beachgoers enjoy a refreshing swim. The scene is vibrant with people frolicking in the inviting waves, creating a picturesque summer setting © Tourism Australia

Asset Hub

Access Tourism Australia images and videos to help promote tourism and travel to Australia.
Access Tourism Australia images and videos to help promote tourism and travel to Australia.
Access Tourism Australia images and videos to help promote tourism and travel to Australia.
Learn more
Learn more

Guides

Capturing inspiration: Take advantage of our free guides to help you promote Australia as an incredible holiday destination.

Couple enjoying a picnic at Jacobs Creek winery, Barossa Valley, South Australia © Tourism Australia

Working with the media guide

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.
This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.
This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.
Learn more
Jarramali Rock Art Tours, Queensland © Tourism Australia

Australian Indigenous place-based guide

Learn about key Australian destinations through the lens of Indigenous history, storytelling and experiences of the world’s oldest living cultures.
Learn about key Australian destinations through the lens of Indigenous history, storytelling and experiences of the world’s oldest living cultures.
Learn about key Australian destinations through the lens of Indigenous history, storytelling and experiences of the world’s oldest living cultures.
Learn more
Learn more

Media programs

Media engagement unleashed: Featuring the International Media Hosting Program and the vibrant community of Friends of Australia, fostering global connections and compelling narratives.

Twelve Apostles Lodge Walk, Great Ocean Road, Victoria © Tourism Australia

International Media Hosting Program

Tourism Australia’s media hosting program is designed to enable media from our key international markets to immerse themselves in the destination to create more motivating and compelling stories for their audiences.
Tourism Australia’s media hosting program is designed to enable media from our key international markets to immerse themselves in the destination to create more motivating and compelling stories for their audiences.
Tourism Australia’s media hosting program is designed to enable media from our key international markets to immerse themselves in the destination to create more motivating and compelling stories for their audiences.
Learn more
Chris Hemsworth addresses delegates at ATE 2016 © Tourism Australia

Friends of Australia

Tourism Australia’s Friends of Australia program helps to harness the power of globally influential individuals who have a genuine affinity with Australia.
Tourism Australia’s Friends of Australia program helps to harness the power of globally influential individuals who have a genuine affinity with Australia.
Tourism Australia’s Friends of Australia program helps to harness the power of globally influential individuals who have a genuine affinity with Australia.
Learn more
Rose Byrne and Ruby sitting in front of Uluru, Northern Territory © Tourism Australia
Featured campaign

Come and Say G'day

Discover Tourism Australia's global campaign, which supports the Australian Tourism industry rebuild.

Learn more

Past campaigns

Rewind and revel: A nostalgic journey through our past campaigns, a captivating narrative of creativity, innovation, and the lasting impact that has defined Australia's prominence in the world of travel.

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Acknowledgement of Country

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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