Markets

China

Hot air ballooning, Hunter Valley, New South Wales © Destination NSW

Hot air ballooning, Hunter Valley, New South Wales © Destination NSW

A central hub where you can find market-related reports, updates and latest news about Australia's China travellers.

International market performance

Find the latest performance by country and purpose, places international visitors visited in Australia, how many stopovers they made, the place of origin of international visitors and trend charts on arrivals and spend.

Find the latest performance by country and purpose, places international visitors visited in Australia, how many stopovers they made, the place of origin of international visitors and trend charts on arrivals and spend.

Find the latest performance by country and purpose, places international visitors visited in Australia, how many stopovers they made, the place of origin of international visitors and trend charts on arrivals and spend.

Market insights icon © Tourism Australia

Market insights snapshot - China

Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the China market.

Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the China market.

Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the China market.

Distribution System Icon

Working in market - China

See how to work in China, one of Tourism Australia's key markets, and learn key insights into the various travel distribution channels.

See how to work in China, one of Tourism Australia's key markets, and learn key insights into the various travel distribution channels.

See how to work in China, one of Tourism Australia's key markets, and learn key insights into the various travel distribution channels.

Market insights icon © Tourism Australia

Aviation statistics

View an interactive report featuring statistics on international aviation capacity and flights per week to Australia.

Latest downloads

Out of Region Traveller fact sheet

Understand how China consumers perceive Australia and what drives them to visit.

Future of Demand - China snapshot

Discover the tourism experiences in greatest demand with this market snapshot for China.

Discover more

ATE14, Cairns, QLD © 2014 Tourism Australia

Working with Tourism Australia

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Great Ocean Road, Australian Surf Museum © Tourism Australia

Future of Demand

The free to download Future of Demand research has been designed to support Australia’s tourism industry to make decisions about where demand exists, and ways to maximise the opportunities.

The free to download Future of Demand research has been designed to support Australia’s tourism industry to make decisions about where demand exists, and ways to maximise the opportunities.

The free to download Future of Demand research has been designed to support Australia’s tourism industry to make decisions about where demand exists, and ways to maximise the opportunities.

Bicycle riding at Uluru, Yulara, Northern Territory © Tourism NT

Consumer profiles

Insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.

Insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.

Insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.