Markets

Australia

Couple sitting on the sand at Surfers Paradise Beach, Gold Coast, Queensland © Tourism and Events Queensland

Surfers Paradise Beach, Gold Coast, Queensland © Tourism and Events Queensland

A central hub where you can find market-related reports, updates and latest news about Australia's domestic travellers.

Domestic market performance statistics

Explore our interactive dashboard that directly connects you with key tourism data.

Explore our interactive dashboard that directly connects you with key tourism data.

Explore our interactive dashboard that directly connects you with key tourism data.

Travel sentiment tracker © Tourism Australia

Travel Sentiment Tracker

This report tracks how Australians feel about travelling domestically and is updated fortnightly.

This report tracks how Australians feel about travelling domestically and is updated fortnightly.

This report tracks how Australians feel about travelling domestically and is updated fortnightly.

Working with Tourism Australia

Working with Tourism Australia

Connect with Tourism Australia to benefit from our campaign activity, research, market data and more to grow your tourism business.

Connect with Tourism Australia to benefit from our campaign activity, research, market data and more to grow your tourism business.

Connect with Tourism Australia to benefit from our campaign activity, research, market data and more to grow your tourism business.

Latest downloads

Out of Region Traveller fact sheet

Understand how Australia consumers perceive Australia and what drives them to visit.

Future of Demand - Australia snapshot

Discover the tourism experiences in greatest demand with this market snapshot for Australia.

Discover more

SEIT Tours, Red Centre, Northern Territory © Tourism Australia

Who’s who in the tourism industry

Find out about all the major operators of Australian tourism and the government tourism agencies that run each each state and territory.

Find out about all the major operators of Australian tourism and the government tourism agencies that run each each state and territory.

Find out about all the major operators of Australian tourism and the government tourism agencies that run each each state and territory.

Great Ocean Road, Australian Surf Museum © Tourism Australia

Future of Demand

The free to download Future of Demand research has been designed to support Australia’s tourism industry to make decisions about where demand exists, and ways to maximise the opportunities.

The free to download Future of Demand research has been designed to support Australia’s tourism industry to make decisions about where demand exists, and ways to maximise the opportunities.

The free to download Future of Demand research has been designed to support Australia’s tourism industry to make decisions about where demand exists, and ways to maximise the opportunities.

Bicycle riding at Uluru, Yulara, Northern Territory © Tourism NT

Consumer profiles

Insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.

Insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.

Insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.