Susan Coghill

Chief Marketing Officer

Global Marketing is responsible for creating and developing Tourism Australia’s brand assets for global campaigns. Global Marketing manages the rollout of Tourism Australia’s marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.

In her previous role as Tourism Australia's General Manager Creative, Content and Campaigns, Susan helped set the creative marketing direction for Tourism Australia, overseeing the recent Dundee, UnDiscover Australia and Australia Inc. campaigns.